Journey maps can take a wide variety of forms. Available channels such as telephone, web, branch, marketing communications and service interactions. CUSTOMER JOURNEY MAP TVTouchpoints are any kind of contact points between customer and your business, from classical advertising (ads, TV or radio spot, etc.) through online marketing activities through to the opinion of a friend or information on review sites.Major target actions are purchases, orders or inquiries.A customer journey can extend over several hours or days. Reveals the gaps between various channels and departmentsĬustomer journey is a journey of a potential customer about different points of contact with a product, a brand or (touchpoints) of a company via all available channels until he performs a desired target action.Allows businesses to prioritize actions in their customer experience strategy.
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